Introduction:
One District One Product (ODOP) initiative is aimed at fostering balanced regional development across all districts of the country. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products. The finalized list is communicated to DPIIT by the relevant Department of States/UTs. All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.
“ONE DISTRICT, ONE PRODUCT” (ODOP) @ District Ramban.
NAME OF THE PRODUCT: – “ SULAI HONEY” (Plectranthus rugosus)
Honey means the natural sweet substance produced by honeybees from the nectar of blossoms or from secretions of plants which honeybees collect, transform store in honey combs for ripening. It shall be free from any foreign matter such as mold, dirt, scum, pieces of beeswax, the fragments of bees and other insects and from any other extraneous matter. Honey is among the most popular and widely used sweetener with enormous health benefits. It is used by several cultures around the world serving as a base for many traditional medicines, especially in Ayurveda. It is used to strengthens immune system, preparing cosmetic products, health tonic and food processing industries for preparing different types of drinks, bakery products, sweets etc.
Ramban district is located in the centre of Jammu and Kashmir union territory and is bounded in the South by Anantnag District North by Udhampur East Doda and West Reasi district. Abundant bee flora is availability in district Ramban for beekeeping. We have Acacia, Mustard,Sulai Honey (Plectranthus rugosus) and other wild flora. But district have abundant flora of Plectranthus rugosus, locally called as Solai that is why to focus on this species. The plant is used in traditional medical practices in tooth ache and is claimed to be effective as an antiseptic, a hypoglycaemic, anti-diarrheal and a bronchodilator. A topical administration of fresh leaf extract is used to treat scabies for its immediate effect, while 1-2drops of this extract are used to treat earache. An extract of leaves is also used to treat hypertension, fevers, rheumatism and toothache. By nature, it is medicinal plant and honey produced from this species is organic. The honey of this species white and amber in colour and its keeping quality is high.
Goal:-
For enabling holistic Socio-Economic growth.
To attract investment in the district to boost manufacturing and exports.
To generate employment in the district.
To provide an ecosystem for innovation.
To make Bee-Keepers competitive with domestic as well as international markets.
GI Tags (Geographical Indication Tags):-
In significant development for the district, Ramban which have been granted coveted Geographical Indication (GI) Tags. These tags serve as a testament to the Unique Qualities and Characteristics of these local specialities and open up doors for their promotion and recognition on an International Scale. This Suli Honey has gained recognition not only for its exquisite taste but also for its organic nature.
In fact, in 2015, hon’ble Prime Minister of India, Sh. Narinder Modi presented Organic Sulai Honey to Queen Elizabeth during his visit to Britain, showcasing the region’s natural bounty to the world.
The Significance of GI Tags: –
A Geographical Indication (GI) tag is a prestigious label that designates a specific geographic region or country of origin for a product. The primary feature of a GI tag is its uniqueness, which safeguards against any form of third-party misuse. These tags serve as a form of intellectual property right that identifies goods originating from a particular geographical location and possessing distinct qualities and characteristics linked to that region. Protecting and Promoting Unique Treasures:- With these GI tags in place, only authorized users have the rights to use the geographical indication in relation to Sulai honey. This protection ensures that the product maintain their authenticity and reputation, and it safeguards the interests of the local communities involved in their production.
District Ramban is big bowl for beekeeping. More than 477 beekeepers are involved in this sector directly and is main source of income for their live hood having 32500 colonies of Apis mellifera (Italian/Europian bee) approximately. Besides more than 8500 colonies of Indian bee Apis cerana are also being reared traditionally in log/wall hives. More than 1200 farmers are indirectly involving in rearing of apis cerana (Indian/Asian bee) and having an average of 2-7 colonies of Apis cerana per farmer. Average honey production of the district 8000 quintal.
Ramban Sulai Honey
1. Gifted to Queen Elizabeth during her visit to India and to Foreign Dignitaries at World Economic Forum, Davos Switzerland at annual meeting 2022 by our Honourable Prime Minister Shri Narinder Modi.
2. Ramban Sulai Honey Declare as One District One Product by Govt of India.
- Details of District Nodal Officer, Nodal Department and dedicated team for ODOP.
- Promotion and Activities Done for ODOP
- Promotion and Activities Done through newspaper for ODOP
- Exhibitions Conducted for ODOP Promotions
- List of Authorized Suppliers foe ODOP
- Identified Beneficiaries of Associated with ODOP Product
- Selling Brands of ODOP